Patient Recognition Week is held annually from February 1 to 7 to promote a culture among healthcare organizations that emphasizes patient satisfaction, engagement, and commitment to person-centered care.
One way to recognize this week is to incorporate patient appreciation and engagement into your organization’s content marketing efforts. By putting patients and their stories front and center, you can reaffirm the trust you have with current patients and show prospective ones why your organization is the best choice for care.
Here are a few ideas you can use in your content marketing plans this Patient Recognition Week!
Highlight patient success stories
One of the most effective ways to show that your organization is focused on the people you treat and their success is by highlighting positive stories from patients who have already received care.
This is an example of social proof — a term we use to describe the way people seek out reviews and recommendations from other patients to inform their healthcare decisions — that can go a long way in building trust and loyalty in your community.
Consider publishing a social media post asking for patients to share their stories or creating a content hub like Bronson Positivity, which we built for Michigan-based Bronson Health, where patients can submit their stories and photos about the outstanding care they received from your organization.
Prioritize personalization
Personalized digital experiences go a long way in encouraging patient engagement with your organization and showing how much you care.
You can start small — think email campaigns personalized with a patient’s name and news or information about the service lines they’ve used recently or are scheduled to use soon — or go big with website personalization.
Personalizing your website can be as basic as changing your website header to display information about your after-hours care options once your regular clinics are closed or creating landing pages that visitors will only see if they’ve arrived at your site after clicking a paid ad.
While personalization does require a bit more effort, it’s something today’s health consumers have come to expect from their digital experiences and can help recognize the ways they contribute to your organization.
Hold a survey
If you really want to focus on patient engagement and recognition, a survey is a fantastic way to show patients that their voices matter to your organization.
You can include questions about how your organization communicates (“Do you prefer print or digital methods of getting health information from us?”), things patients would like to see from your facilities (“What amenities would make your visits with us more enjoyable?”), or general questions about their satisfaction with the care they’ve received.
Conduct a user experience audit or website journey mapping
While this idea would take more time beyond this year’s Patient Recognition Week, taking on a user experience (UX) audit or website journey mapping project puts your patients front and center when designing your digital experiences.
Through these exercises, you can learn more about patients’ pain points and the steps they take to seek out care from your organization, from the moment they realize they need it to the time they leave your hospital or clinic. Using the information you gather, you can create digital experiences that speak directly to patients’ needs and give them a great impression of your organization before they ever step foot through your doors.
If you could use some guidance creating digital experiences that focus on your patients and their preferences this Patient Recognition Week and beyond, Geonetric is ready to help! Contact our team today to learn more and get started.