In need of some inspiration for your next website redesign, intranet project, or microsite? Check out the Geonetric healthcare websites honored with awards for their cutting-edge visuals, user-friendly features, and comprehensive content in 2024.
This year, Geonetric clients won big in boh the MarCom Awards, which honors excellence in marketing and communications, and the eHealthcare Leadership Awards, which recognize achievements in healthcare websites and digital initiatives.
If a website redesign or project is on the horizon for your team in 2025, consider these examples for healthcare websites and digital experiences that raise the bar!
FirstHealth of the Carolinas – Website Redesign
Pinehurst, NC-based FirstHealth of the Carolinas worked with Geonetric in 2023 to redesign its website in a way that showcased its visual branding, simplified the site structure, accommodated the more than 40% of visitors who came to the site using a smartphone and helped it stand out from its competition.
The result was a user-friendly, responsive website that made navigating and searching the site a breeze while highlighting FirstHealth’s commitment to whole-person care through imagery and strategic messaging.
In the first year since its launch, the FirstHealth site racked up more than 402,000 engaged sessions, 582,000 mobile users, and 4.3 million page views.
The 140-location, 6,100-employee health system was honored for its redesign with a Platinum MarCom Award in the Mobile Website category, a Gold MarCom Award in the Website category, an honorable mention MarCom Award for its provider directory, and a Gold eHealthcare Leadership Award for Best Overall Internet Site.
FirstHealth of the Carolinas' welcoming home page.
Adventist HealthCare – Cancer Center Microsite
Adventist HealthCare, a 63-location, 6,200-employee health system based in Gaithersburg, MD, was experiencing rapid growth of its cancer service line by establishing new partnerships and treatment centers.
Adventist reached out to Geonetric to create a dedicated microsite that would tell the story of the system’s comprehensive cancer services, grow with the organization, and satisfy all stakeholders.
The resulting microsite guides users on their care journey with location profiles, lists of the cancers Adventist treats, classes and events, provider profiles, and resources for survivors. All of these features are set against a calming color palette and simplified navigation so visitors know exactly where to go for the information they need.
Adventist’s cancer center microsite was honored with a Gold MarCom award in the Microsite category.
Adventist's cancer center microsite home page.
Benefis – Internet & Intranet Redesign
The time had come for Great Falls, MT-based Benefis Healthcare System to update not only its website design but the platform it used to manage it. Its current website had become technically and creatively outdated, which didn’t align with the health system’s expanding presence across the state.
Benefis worked with Geonetric to launch a revamped site that had a modern look and user experience, new EPIC/MyChart functionality that replaced an old patient portal, and messaging that clearly showed which communities the organization serves.
The new Benefis.org features an intuitive user interface, simplified navigation and search, mobile responsiveness, and scalable content like Location profiles that can grow along with the organization. In the first six months after its launch in February 2024, the website brought in a 200% increase in average click-through rate, a 253% increase in organic traffic to Locations, and a 25.3% increase in average Google ranking.
Around the same time, Benefis wanted to replatform its old BenefisConnect employee intranet to a solution that could increase engagement and allow its team to update the site without assistance from the IT department.
The new BenefisConnect also launched in February 2024, and saw a 42% increase in average engagement time, a 63% increase in user engagement events, and an 18% increase in page views.
For their website work with Geonetric, Benefis earned MarCom Award honorable mentions for Intranet and Website Redesign, as well as Gold eHealthcare Leadership Awards for Best Overall Internet Site and Best Mobile Website, and a Silver eHealthcare Leadership Award for Best Digital Internal Communications.
Benefis' new, modern homepage.
VHC Health – Careers Microsite
Like many healthcare organizations in the post-pandemic era, Arlington, VA-based VHC Health needed a boost for its employee recruitment efforts. VHC worked alongside Geonetric to create a new home base for job seekers, as well as the recruitment team’s SEO, SEM, and paid advertising efforts.
The new VHC Health careers microsite showcases bold branding, a modern design, images of real employees, and an information architecture that seamlessly guides job candidates to the information they’re looking for. On the back end, comprehensive keyword research, on-page optimization, and Schema code help improve VHC’s findability for candidates searching for healthcare jobs online.
The content on the microsite offers job seekers information about current openings, employee perks and benefits, workplace culture, individual employee experiences, professional growth opportunities, and the application and hiring process. All of these elements work in tandem to show why VHC is a great place to work for anyone seeking employment in the Arlington area.
VHC’s careers microsite earned a MarCom Awards honorable mention, as well as a Silver eHealthcare Leadership Award for Best Landing Page or Microsite.
VHC's careers microsite homepage.
Ready to get started on your own award-winning healthcare websites?
Whether you’re looking to launch a microsite, revamp your employee intranet, or undergo a complete redesign and replatform, Geonetric is ready when you are. Our team of designers, developers, content pros, and digital marketing specialists have more than 25 years of experience creating healthcare websites that take the patient experience to the next level.
Learn more about our healthcare website design services here, then reach out to our team when you’re ready to get started on your own award-worthy digital experiences!