Webinar
Tips to Improve Underperforming Provider Directories
Provider directories are a main source of overall page traffic, accounting for 20% of inbound traffic and 25% of overall page views.
If your Find-a-doctor functionality isn’t easy to search, engaging and focused on conversions, you are missing a big opportunity. Watch now to learn if your directory is underperforming and how to make changes that will ensure this critical functionality is improving patient acquisition.
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Watch this webinar recording and learn:
1
Current trends around how potential patients use provider directories to make decisions
2
Key patient access touchpoints and how they fit into the consumer journey
3
Top features and functionality you need in a provider directory to engage and convert site visitors
4
Tips for managing and simplifying physician data to boost search rankings
Presenter
David Sturtz
VP, Experience Strategy
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.
