Optimizely DXP

Fuel Your Digital Experience with Geonetric and Optimizely

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Engaging digital experiences with advanced capabilities.

Digital experiences in healthcare are fueled by great content. Optimizely is a market leading DXP solution used by a range of companies including Fortune 500 and global brands. A focus on the entire content lifecycle makes Optimizely the perfect solution for large, complex health systems serving multiple geographic areas with a larger and more specialized digital team.

Learn more about how Geonetric’s expertise and Optimizely’s technology can create a better digital experience for your organization.

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Exactly what you need for a next-level healthcare digital experience

Full-featured DXP

Optimizely's digital experience platform offers a full suite of solutions to take your digital capabilities to the next level - and keep growing from there.

  • Content Management System ( CMS)
  • Personalization
  • Digital Assessment Management ( DAM)
  • Experimentation and optimization
  • Content marketing platform (CMP)
  • Customer data platform (CDP)

Complete Content Workflows

Content drives the healthcare digital experience. Optimizely unifies and supports the full content lifecycle, empowering your teams to move quickly and deliver results.

  • User-friendly editing and publishing
  • Flexible content architecture
  • Digital asset management
  • Multi-site support
  • Multi-language support
  • APIs for integration
  • Support for headless architectures
  • AI-generated content insights

Personalization & Optimization

Create personalized experiences that drive improved results with a full set of tools for targeting content and testing the performance of your site.

  • Rules-based personalization
  • Audience-based targeting
  • Geographic targeting
  • AI-driven content recommendations
  • A/B and multi-variate testing
  • Reporting and analytics

Jan9
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How a DXP Can Help Growing Healthcare Organizations

Give your organization the digital tools it needs to meet its growth goals and confidently enter a new chapter.
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Dec19
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7 Benefits of a Digital Experience Platform for Healthcare Organizations

Learn how a DXP can create engaging digital experiences and take your marketing efforts to the next level.
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Dec2
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2024 Digital Healthcare Marketing Downloads

Did you miss these Geonetric resources when they were first released? Now is the time to grab your free copy!
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Nov4
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Your CMS Isn't Working for You — Here's Why

The platform you trust to manage your websites could be holding you back from connecting with new patients and meeting your marketing goals.
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May9
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Healthcare DXP

In a Nutshell: DXPs allow healthcare organizations to meet digital service demands in healthcare with customizable, scalable, solutions for providers and users. But does your...
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Mar22
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10 Transformative Benefits of Personalized Marketing for Healthcare

Unlock the Power of Personalization to Modernize Your Marketing Strategy
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Feb27
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Choosing Between a CMS and a DXP? Why Consider a DXP for Your Healthcare Organization

Is a CMS or a DXP the right platform for your organization? Learn the benefits of each, their ability to scale with your organization's growing needs, and how our ethical (and...
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Feb20
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Personalizing Healthcare Marketing

How Optimizing Your Healthcare Marketing Strategy Can Help ROI
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How eCommerce is Shaping Healthcare Marketing

Consumers want everything quickly, easily, and efficiently – even their healthcare. Understand this digital shift and what tools are available to the healthcare industry to...
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