Webinar
Avoiding the Data Drop-off: Achieving Meaningful Measurement in Healthcare
It’s even more difficult to make marketing decisions based on meaningful metrics that point to revenue earned.
In this webinar, we will share common hurdles to measuring ROI in healthcare and how your organization can identify the logical next steps you can take to close those gaps and achieve meaningful measurement. You’ll get a data-driven look into the patient journey conversion funnel and learn new insight into connecting data pipelines. We will also cover the new hot topic of how to ensure your health system isn’t impacted by the Meta pixel’s invasive tracking practices.
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Watch this webinar and learn how to:
1
Connect data between systems to automate full-funnel measurement.
2
Achieve offline measurement when online measurement isn’t possible.
3
Prove the effectiveness of your marketing efforts.
Presenter
Lindsey Steinkamp
Sr. UX Researcher
Lindsey uses her diverse background in design, user experience, search engine optimization and digital strategy to help healthcare organizations achieve their goals. As a senior UX researcher at Geonetric, she systematically studies target users and digital patient journeys to collect and analyze data to informs opportunities for improving the overall experience. Lindsey helps complex organizations, such as multi-state health systems and academic medical centers, enhance digital experiences and improve the ROI on digital investments.
