Learn top trends – both inside and outside of healthcare – you should focus on in 2018. You’ll learn which optimization techniques will set you apart from competitors and help you rank well for patients using voice search. Understand why you should invest in paid advertising if you want to stand out in the ever-shrinking search results page. We’ll also discuss the latest in hyper-localization techniques, content personalization tactics, enhanced mobile user experience (UX) strategies, MarTech ecosystems, and data analytics. We’ll also discuss bigger shifts we’re seeing in hospital website usage as well as trends in how health systems are branding online.

Attend this free webinar and learn how to:

• Enhance the user experience across your digital platforms based on changes in consumer behavior
• Invest in optimization and paid advertising techniques that will help you stand out in the market
• Capitalize on emerging tactics, such as voice search and personalized content
• Understand broader changes in the healthcare and digital landscapes that could impact your overarching strategy
• And more

This has big implications on the design, structure, and security of your intranet, and a redesign may be in your future if you want to make your intranet the go-to place for important information.

Join Geonetric and Patrick Moody, Director of Marketing and Public Relations at Henry Mayo Newhall Hospital, as he shares his recent intranet redesign story. With enhanced functionality, engaging content, and a responsive design, Henry Mayo’s new intranet has improved the user experience and user adoption.

Watch this webinar and learn how to:

• Prepare for an upcoming intranet redesign and use employee feedback to improve intranet features
• Meet the informational needs of various internal audiences
• Prioritize must-have functionality for your intranet, like calendar of events and employee recognition features
• Use the intranet to share important information with employees and reduce ignored emails
• Use real-life hospital intranet examples to guide your next redesign

Although healthcare organizations have different motivations for initiating a redesign, every marketer knows the importance of having a fresh design, adding new functionality, and ensuring the best user experience possible. Join Geonetric for a redesign roundtable featuring marketing leaders from UNM Health System (Albuquerque, NM), Tower Health (Reading, PA), and Firelands Regional Medical Center (Sandusky, OH). From bringing a new brand to market, to going responsive, to moving to a system approach online, each organization offers unique perspectives on the healthcare website redesign process. You’ll walk away armed with proven tips to make your next redesign a success.

Watch this webinar and learn how to:

• Prepare for an upcoming redesign, including how to evaluate different CMS platforms and potential partners
• Identify must have features and functionality for the next iteration of your site
• Avoid common obstacles that can derail even the most well-planned redesign
• Create a strategy to ensure multiple locations of the same health system don’t compete with each other in search results.
• Use real-life healthcare website redesign examples as a guide for your next project

By popular request we did a bit of a deep dive into metadata and looked at the various formats it takes. Watch this video to learn everything from Schema.org to open graph. We’ll discuss how metadata can impact your website’s findability and performance.

You will learn:

• The healthcare-specific metadata you need to pay attention to for physicians, medical facilities, and services
• How content on your site can impact your appearance in search, including rich snippets, stars and ratings, and business listings
• The markup that can impact your social media engagement and how people share your content
• Strategies for solving sticky problems like internal competition between departments or entities within a health system
• And more…

Between user search trends and fierce local keyword competition, it’s more important than ever to ensure patients find you online. In this webinar, you’ll learn about the importance of building out your website with a focus on locations and tips for improving rankings for local search terms.

Attend this webinar and learn how to:

• Build a content strategy that matches potential patients’ search motivations.
• Uncover the technical opportunities that are holding your local search back, including optimizing title and meta description tags and using local structured data markup.
• Make decisions about content strategy, design, and functionality that balances consumer expectations and the needs of your organization.
• Create a strategy to ensure multiple locations of the same health system don’t compete with each other in search results.
• Ensure you’re correctly claiming and optimizing business listings.

But as a healthcare marketer, doctors aren’t the only providers you need to promote. Healthcare organizations are increasingly relying on mid-level providers as well, with research indicating the number of nurse practitioners will double by 2025.

Attend this webinar to learn how current trends in healthcare and consumer behavior intersect, and what it means for your digital marketing. After the webinar, you’ll be able to:

• Align your physician promotion strategy with trends in consumer behavior
• Make the case for online ratings and reviews
• Decide which tactics are most effective for your physician promotion efforts
• Create a plan to move your provider marketing efforts to the next level

In this video, Jill Jensen explains why digital governance is the foundation of a successful online presence.

Watch this video and learn why it’s important to:

• Fit all of your online and offline tactics into one cohesive system
• Use governance to prioritize requests from constituents
• Ask tough questions to ensure you are serving the needs of your organization and your users
• And more

In this video, Joanna Basile explains why Google is making this split and what it means to healthcare marketers.

Watch this video and learn:

• What you need to do today to prepare for this change
• What this means for content that you have in tabs and accordions
• How to use enhancements to keep ranking in organic search
• And more

Leading healthcare organizations are rethinking their content marketing strategies. To stand out today, you need to create content that is exclusive, valuable, and delivered consistently. Watch this video to learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action. We’ll discuss the basics of content marketing, showcase great examples from inside and outside of healthcare, and highlight how to use content marketing to meet both your organizational goals and your audiences’ interests.

You’ll learn:

• The many shapes content marketing can take and what makes content valuable
• Which content marketing tactics healthcare marketers find most effective – and how that compares with the B2C industry
• Examples of effective (and not effective!) content marketing
• How to generate ideas for your content marketing efforts
• And more

In this session recorded at Geonetric Symposium, our client-only conference, Lindsey Steinkamp shared with attendees a number of ways to better understand how people are using their sites and where they might be running into problems.

You will learn:

• Why user experience is so critical for your website (in case you weren’t already convinced)
• How to use four data-driven (and mostly free!) tools to get a glimpse into how users are interacting with your site
• How analyzing user interaction with site navigation helped one health system create a more effective redesign
• Where to begin if you’re just getting started