And it matters even more for the healthcare industry, as access to care is your top priority. As your organization works to enhance the user experience, it’s important to put a plan in place to ensure people with disabilities — such as those with color blindness or hearing loss – can still interact with your hospital’s site. Ensuring your website works with assistive technologies isn’t just the right thing to do — recent lawsuits are making more healthcare organizations take notice of accessibility guidelines and best practices.

Join Amanda Gansemer, Senior Web Designer and Developer, Geonetric, and Kevin Rydberg, Senior Digital Accessibility Consultant, Siteimprove, as they dig into why hospitals should be investing in accessibility and how to get started. You’ll learn:

• The opportunities and risks associated with accessibility and the web
• What it means to be accessible
• An overview of important standards and why they matter
• The tools available to help you understand how accessible your site is — or isn’t
• How to create an accessibility plan to achieve short-term goals as well how to develop strategies for long-term success within your organization

Our digital marketing team – compiled of experts in optimization, healthcare, and data – works with health systems of all sizes, in all markets, and wants to share the no-nonsense best practices they’ve tested and perfected. That’s why they’re assembling for a first-ever SEO Roundtable focused on answering your most pressing questions.

They’ll dive into top trends and constant challenges, including:

• What you should do about voice search
• How to gauge and report your SEO success
• Why business listings should be imperative to your overall SEO strategy
• The top SEO issues preventing your healthcare system from ranking
• Tricks to making keyword research really pay off
• What in the SEO-landscape is overrated and what truly deserves your attention

You’ll hear unique viewpoints from experts with different backgrounds, who are all are focused on bringing you actionable guidance that’s been proven successful for healthcare organizations like yours.

Our team is ready to cut through the fluff and provide real, valuable insight to help you compete like never before.

Want ways to be more strategic when it comes to digital marketing? Wish you knew what your competitors are spending on digital? Looking for ammunition to help sell a website redesign or the need for more resources? Geonetric’s 2019 Healthcare Digital Marketing Trends Survey has all the answers you need – and more.

Watch this webinar and get an insider look at the state of digital marketing in healthcare. (And download the actual survey for even more data!) These results are like nothing else in industry – with more than 260 healthcare marketers and agency partners sharing their unique perspectives, it’s the largest, most popular survey available. It’s also the only survey that splits respondents into leader, average, and laggard organizations, so you can easily compare your team’s size, budget, redesign cycles, and digital efforts to your peers and competitors. Because at the end of the day, what you really want to know if you are ahead or behind – and how you can keep that leading position or start to catch up.

You’ll learn:

• How healthcare organizations are structuring teams and divvying budget up between traditional and digital
• What goals healthcare marketing teams are working towards and how effective they are at tracking success
• If hot trends, like personalization, are really delivering value
• What digital tactics are most likely to be outsourced and what’s staying in-house
• How your website’s functionality compares to industry averages
• What tactics you should be paying attention to for 2019 and beyond

According to the 2018 Healthcare Digital Marketing Trends Survey even organizations that are known as digital marketing leaders feel like they are underperforming when it comes to marketing automation.

Join Geonetric and Act-On for this webinar and learn how to leverage your current investments in email marketing and move toward marketing automation. You’ll learn the difference between email marketing and marketing automation, what marketing automation entails, and why it’s necessary for today’s savvy healthcare marketing teams to start building the technology stack and skillset to use marketing automation effectively. You’ll also learn why embracing marketing automation in healthcare will require shifting your mindset around business development efforts and borrowing from marketing automation success found in other industries.

Viewers will be able to:

• Understand the current state of email and marketing automation in healthcare
• Evaluate where your team currently is and how to move to multi-channel campaigns
• Determine if your organization is ready for marketing automation
• Build on current investments in email marketing to get more ROI from your efforts
• Use personalization, real-time alerts, and lead nurturing more effectively

Listen to this executive discussion featuring Patrick Kane, Senior Vice President, Marketing Communications & Business Development, Cape Cod Healthcare (Hyannis, MA), and Matt McKinney, Assistant Director of Communications, Cone Health (Greensboro, NC). These healthcare marketing leaders shared how they set the stage for successful redesigns by focusing on strategy before, during, and after the project. You’ll also learn what features and functionality are must-haves to improve user experience and why they focused on locations and facilities in new ways. From learning how to ensure a redesign can support a bigger-picture strategic vision to testing user experience at every opportunity, you’ll walk away knowing how to ensure your next redesign meets the needs of both your organization and your users.

Viewers will learn how to:

• Invest in pre-redesign strategy, from usability testing to user behavior data to in-depth content and location strategy, and use results to guide redesign strategy
• Identify essential features and functionality for the next iteration of your site
• Leverage real-world advice from fellow healthcare executives who recently completed redesigns — including tips that made all the difference and things they wished they’d known going in
• Get inspiration from designs that are putting the patient first and seeing impressive results

Content marketing is an engaging, reliable way to answer everyday health questions, from how to treat a nasty cold to tips for living a heart-healthy lifestyle.

There’s no doubt it’s effective. However, it also takes incredible resources, something many lean hospital marketing teams just don’t have. Watch this on-demand webinar and learn how the right partner can enable your organization to leverage content marketing efforts in a scalable way, helping you grow your brand, your audience, and your patient base.

You’ll learn:

• Trends in healthcare content marketing — who’s doing it, what’s stopping the rest, and why it matters to today’s consumers and patients
• Why SEO and keyword research help you tap into who your audience is and what matters to them
• Why governance standards — including style guides, editorial calendars, core strategy statements, and workflows — can help align your team and brand goals
• The importance of sharing your content everywhere: email newsletters, on your homepage, through social channels, and more
• How a partner can help you do all of this, plus measure your success and provide metrics to keep you moving forward

Amazon. Apple. CVS Health. As leaders in using data, technology, and consumer marketing to disrupt their fields, it’s clear these organizations will have some impact on how community hospitals and health systems design online experiences.

Watch this webinar and learn the top digital marketing trends to watch for in 2019. We’ll break down some of the intriguing moves in the industry and how you can use data, technology, and user experience to:

• Focus on consumers through A/B testing, personalization, and multi-channel digital campaigns
• Stay-up-to-date with guidelines and exceed consumer expectations around pricing transparency and accessibility
• Build designed experiences using the latest technology such as AI and chatbots, as well as deepening integrations across the technology stack
• Understand changes in the search space and how to leverage voice and location-based search to stand out in a crowded market

Learn how UNC Health Care used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics. You’ll see first-hand how this new strategy delivered location pages that offer better user experience, are more relevant to local searches, and comply with accessibility standards. You’ll also learn tips for how to invest in a locations strategy that will set your organization up for future success – even as patients’ search motivations evolve.

Watch this free webinar and learn how to:

• Use data from Google Analytics, heatmapping, scrollmapping, site search, and stakeholder surveys to create a comprehensive strategy for your locations.
• Make decisions about content strategy, design, and functionality that balances consumer expectations and the needs of your organization.
• Create a strategy to improve your organization’s competitiveness in local search, while reducing the internal competition among your own locations.

But only 40 percent of average healthcare organizations say they’re “somewhat able” to demonstrate a positive ROI on digital investments. It’s time to change that.

Watch this on-demand webinar to learn how to decipher the stories behind your analytics and how to tie them to bigger, strategic initiatives at your organization. You’ll discover what metrics your peers and competitors are tracking, who’s using real-time digital marketing dashboards, and if other organizations really are capturing that elusive ROI.

You’ll learn how to:

• Build on the statistics you do track today
• Glean interesting insights from your data
• Connect your digital goals to larger organizational goals
• Demonstrate the impact of your initiatives in ways your C-suite understands
• Better leverage real-time dashboards for short and long-term decision making
• Identify and overcome barriers to your tracking success

From design and development to monitoring and iteration, you’ll learn how to optimize your campaigns from start to finish for ideal performance. Our experts will explain when to use display ads and when to use search ads based on your broader marketing goals, as well as take a deep dive into some of the latest techniques and conversion types. Best of all, you’ll see real-world examples from hospitals and health systems around the country who are finding success with Google Ads.

You’ll learn how to:

• Employ the latest digital marketing techniques using Google Ads and ad extensions
• Overcome common mistakes when developing goals
• Match the right digital campaign to your goals
• Decide when to use display ads versus search ads for optimal performance
• Develop click-worthy content and eye-catching creative that converts
• Leverage knowledge gained from other hospitals and health systems who are finding success using paid display and search campaigns