From Silos to Systems: New Approaches to Web Strategy

Promoting multiple brands and facilities on one website can be difficult.

If you’re ready to trade in silos of web content for a strategy that balances a regional brand while still highlighting individual facilities, this webinar is for you. Using healthcare examples, we explain how to build a website that makes it easy for consumers to access services across a system. You’ll learn how to manage multiple online brands in a way that meets organizational goals while providing a seamless user experience every step of the way.

In this webinar you’ll learn how to:

  • Develop a content strategy that promotes multiple web presences in a way that meets organizational goals while still making sense to consumers
  • Communicate the value of a centralized system-wide site and still showcase facilities’ core competencies
  • Create a seamless online experience for site visitors
  • Go beyond social media as a content marketing strategy

Improve Under-Performing Web Content with a Content Audit

Explore ways to effectively use your current content assets as well as have a better understanding of how to develop new content that’s relevant to your audiences.

In this webinar you’ll learn how to:

  • Implement a quantitative content inventory
  • Employ popular and effective methods for evaluating your content quality
  • Use your current content assets more effectively
  • Achieve a laser-like focus in developing new content that’s useful and relevant to your audiences
  • Create a basic content governance structure to help manage online content assets for the long-term

How To Improve Your Web Content

You know content is king. But without useful tips for improving content, that knowledge doesn’t really help. Stop talking about how important content is and actually develop better content!

In this webinar learn how to:

  • Establish a content marketing program
  • Use content marketing to build service line volume
  • Create content that is valuable and gets shared
  • Go beyond social media as a content marketing strategy