In this updated, second edition, we dig deep into content marketing strategy and share even more tips around how to build a team, from keyword research, and turn ideas into effective assets for your content marketing hub.

This eBook is designed for healthcare marketers who want to learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action. Download it today and:

• Learn how to develop a plan that targets the right audience and drives them to action
• See effective healthcare-specific examples on content marketing hubs
• Uncover new ways to ensure the time and resources you put into content marketing pay off
• Learn tips for building a team and an editorial calendar