Content Type: Document

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2018 Healthcare Digital Marketing Trends Survey

Download this eBook and:

  • Learn what healthcare marketing leaders said were their top goals and challenges in 2018
  • Better understand the state of digital marketing in healthcare in 2018, and how it’s shaping today’s landscape
  • Benchmark your organization – where you were in 2018 and where you are today

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Access the 2019 Report

See the data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners — who responded to the 2019 edition of the survey, the largest ever.

Download the 2019 Edition

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Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

In this helpful whitepaper, you’ll learn easy-to-fix, mid-level, and advanced technical SEO elements that you can tackle to improve your site’s performance in search, including:

  • Page titles and meta descriptions
  • Page headers or H1s
  • Duplicate content
  • Schema.org markup
  • Image optimization
  • Canonical tags
  • Redirects, and more

 

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How to Optimize the Metadata on Your Healthcare Website

Download this helpful white paper today and learn how to:

  • Use keyword research to write smart metadata
  • Organize your keywords by user intent, including how to best use long-tail and localized keywords, and apply those findings to your metadata
  • Follow best practices when writing page titles and meta descriptions
  • Monitor your efforts and make improvements

 

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WordPress Survival Skills for Healthcare Marketers

You’ll learn best practices on how to:

  • Approch the project from a strategic perspective
  • Think about future goals and how to ensure the platform will work for you down the road
  • Navigate page builders
  • Choose plug-ins
  • Secure your site
  • Manage URLs responsibly

 

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Choosing the right healthcare provider directory

Choose the Right Healthcare Provider Directory Software

Download this whitepaper and learn the seven must-have features that will help your organization:

  • Increase conversions with online appointment scheduling
  • Promote physicians throughout the site
  • Make searching for doctors easy
  • Build relationships with patients
  • Simplify managing physician data
  • Provide data to other systems with Application Programming Interfaces (APIs)

 

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Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers

Since this popular guide’s original publication in 2014, the healthcare landscape has evolved. Patients are increasingly more informed about and more connected to their healthcare options, with 84 percent viewing digital solutions as the most effective way to search for a doctor. The healthcare industry and provider setting are both also evolving, shifting the way healthcare marketers engage with consumers and market providers.

In this new edition, you’ll learn about the impact of healthcare consumerism on the changing provider landscape. You’ll discover current, new, and emerging promotion tactics and what they mean for your marketing mix. You’ll also learn actionable tips for using the web to successfully promote your providers and see examples of successful online provider promotion techniques that healthcare organizations are currently using.

Specifically, you’ll learn how to:

  • Capture, prioritize, and communicate the goals of your physician (and other provider) promotion efforts
  • Understand the steps patients go through to choose providers
  • Develop and implement effective tactics for driving qualified visitors to your physician profiles
  • Create effective physician profiles that convert visitors into patients

 

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Understanding Schema.org

Accomplishing this requires providing search engines with the kind of detailed, structured data that help to build the information and relationships within the knowledge graph. Schema.org is a standardized format for doing just that.

In this white paper, you’ll learn:

  • The trends that are reshaping search engines
  • The information that you can classify with Schema.org
  • The Schema.org entities that apply to health information
  • The three metadata formats you can use to implement Schema.org
  • And more

 

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10-Point Checklist for Building an Exceptional Website

But only if your site is built to engage and convert. Designed specifically for healthcare marketers, this helpful 10-point checklist gives you a quick and effective way to see how your website is performing. It covers items unique to the healthcare industry, like ensuring your forms adhere to HIPAA regulations. Download it today and get actionable tips to improve your site in key areas like:

  • Mobile-friendliness
  • Physician promotion
  • Conversions
  • On-page SEO factors
  • And more

    Download Our Checklist

     

    Download our Checklist


    Content Marketing for Healthcare

    In this updated, second edition, we dig deep into content marketing strategy and share even more tips around how to build a team, from keyword research, and turn ideas into effective assets for your content marketing hub.

    This eBook is designed for healthcare marketers who want to learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action. Download it today and:

    • Learn how to develop a plan that targets the right audience and drives them to action
    • See effective healthcare-specific examples on content marketing hubs
    • Uncover new ways to ensure the time and resources you put into content marketing pay off
    • Learn tips for building a team and an editorial calendar

     

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    Getting Started with Digital Governance

    Getting Started with Digital Governance

    Governance gives you a coherent, documented framework that increases productivity by avoiding miscommunication and uncertainty. This guide provides a great place to start down the path to governance, and will:

    • Explain the four main components of digital governance—people, process, documentation, and training—and how to establish decision-making authority in those key areas
    • Provide list of questions that will help you begin to establish a governance framework at your healthcare organization
    • Outline how to get started, wherever you’re at the in process

     

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