State of Healthcare Intranets

Internal communications took center stage this year. Connecting with your care team became a top priority – one that likely won’t go away any time soon. For many organizations, this gave them a chance to evaluate and improve their intranets and other digital employee communication tools. As you review your platform and plan for enhancements, download the State of Healthcare Intranets white paper and learn:

Common challenges in healthcare intranets
Trends in modern intranets, including storytelling hubs and personalized content
Data on redesign and re-platforming cycles
What’s the most popular functionality on intranets across hospitals and health systems

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Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

For information technology (I.T.) teams, data storage, security, and hosting may be of higher importance than the authoring experience, content management, and document control that teams like marketing and internal communications prioritize. Download this white paper and learn:

The needs of the two major players who should be involved in the buying decision for a new intranet platform.
The different needs those stakeholders may have and how to ensure their buy-in.
The questions to ask to find the best healthcare intranet solution to move your organization’s digital workspace forward.
And more.

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6 Steps to Choose the Right Healthcare Intranet Partner

That’s easier said than done – especially if it’s been a few years since your team evaluated your current intranet or vetted potential partners.

Download this white paper and learn how to prepare internally before you embark on your next redesign. You’ll learn more about how to:

Identify intranet stakeholders and gather useful feedback
Define goals based on top user tasks
Assess your current platform, design, and information architecture
Determine requirements for the new intranet
Find a partner for the long-term

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2020 Healthcare Digital Marketing Trends Survey

Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers:

Benchmark your organization against almost 200 of your peers
Get the data you need to make decisions
See how digital leaders in healthcare invest differently in everything from staff to tactics

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Preparing for the Post-pandemic Rebound

Whether you’ve had a heavy COVID-19 case load or not, the financial impact of this pandemic on health systems has been dramatic. Re-engaging health consumers is critical to the financial survival of many organizations, and care deferral is beginning to have serious consequences for the health of many Americans.

As you plan to open service lines, this white paper will help you:

Create a process that embraces uncertainty
Manage expectations for consumers, employees, and providers
Move your marketing focus from crisis communication to declining threat and transition to service line marketing
Utilze messaging pillars to promote what you care able to safely deliver today
Chart a course for content marketing, content strategy, and digital marketing based the phase your orgnaiation is in

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2019 Healthcare Digital Marketing Trends Survey: Academic Medical Center Edition

Geonetric’s annual collaboration with eHealthcare Strategy & Trends delivers the most comprehensive look at the digital evolution of healthcare organizations available. Now, we’ve done a deep dive into the data provided from AMCs so you can better understand your unique opportunities and challenges.

Use this planning tool to learn how AMCs are:

Approaching staffing – now and for the future
Investing in digital as a part of the marketing budget
Attacking challenges unique to complex organizations like AMCs
Planning for redesigns
Tackling business listing management
And more

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COVID-19 Editorial Style Guide

You’ll find guidance on:

Voice, tone and readability
Language that counters stigma
Official disease and virus names
Trending terms that may be confusing or tricky

Need help updating already published content? Review our quick tips for content governance during a crisis, or reach out to Geonetric’s expert healthcare writers for assistance.

Download our Guide

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COVID-19 Healthcare Consumer Survey

The COVID-19 pandemic has substantially changed daily life. To help healthcare marketers across the country better understand how this new reality intersects with people’s healthcare experiences, Geonetric conducted an online survey of 600 internet users across the U.S. The surveys were completed April 3, 2020.

Learn how COVID-19 has affected consumers’ decision-making around healthcare as well as how they are responding to different types of communication from health systems. See data on how COVID-19 has:

Impacted consumers’ decisions and plans around seeking care for non-COVID-19 concerns
Changed content topics consumers want to learn about
Affected content format preferences by age segment
Impacted consumers’ trust in their local hospitals and health systems across different demographics

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Marketing Automation Buyer’s Checklist

But are you ready for marketing automation? This checklist will help you evaluate your own business processes so you can choose the right platform for your needs.

Download this checklist today and learn:

Key considerations – such as your business goals and resources – to think about as you look at marketing automation
Important aspects to consider as you evaluate platforms, such as IT resources and integration with your technology stack
Why marketing automation is an ideal tool to help align marketing, business development, and ongoing patient engagement

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2019 Healthcare Digital Marketing Trends eBook Results

The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable resource. It will give you an inside view based on data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners — who responded to the 2019 edition of the survey, the largest ever.

Geonetric’s annual collaboration with eHealthcare Strategy & Trends delivers the most comprehensive look at the digital evolution of healthcare organizations available.

New this year, Geonetric incorporated feedback from multi-year survey takers who confirmed that this data is a “must have” planning tool for all healthcare digital marketers. And, unlike other survey results on the market, our distinct benchmarking method lets you see how leading organizations plan, budget, and execute differently from their counterparts as well as gain interesting perspectives from your agency partners.