Download the 2021 Healthcare Digital Marketing Trends eBook

The last 18 months forced healthcare marketers to rethink digital touchpoints. New questions in the survey this year answer what impact the pandemic has had on accelerating digital transformation efforts and how organizations are scaling everything from telehealth to personalization.

Looking to hire, fight for more budget or get that redesign you’ve been wanting? The data in this survey will help you benchmark your team size, budget, goals and redesign cycle against peers. You’ll be armed with the data you need to budget and plan with confidence.

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Path to Personalization

Yet, many healthcare systems have not fully embraced the strategy. That’s because going from vision to reality can be challenging. But with the majority of audiences feeling like a number in the ever-crowding digital space, being able to provide personal, engaging interactions can be a real differentiator.

Download this eBook and get insights into how take a personalization approach and apply it to your website.

You’ll learn how to:

Establish your personalization objectives
Define audience segments
Map the customer journey
Create workflows
Tie personalization to core business strategies

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Getting ROI on a website redesign or replatform

Proving the ROI of a Website Redesign or Re-platform

You know a new website and supporting digital marketing initiatives will have a substantial role in driving business for your organization — but whenever budget dollars get involved, the questions can get hard to answer. The best way to get buy-in from stakeholders for your redesign or re-platform is by demonstrating the value you’ll get back.

Although there is tremendous value in improving brand awareness and the consumer experience, having more tangible financial metrics can help gain the approval you need to move forward. Download this white paper and get examples of the types of return on investment (ROI) you can expect when you have the right partner.

You’ll get advice on how to:

Take a different approach to investing in digital
Deliver ROI on your website investment using different examples, thinking strategically about how web traffic, user engagement, conversions and efficiency translate into value
Uncover aspects of a web CMS platform that will help you improve key metrics

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5 Tips to Prepare Your Website for Core Web Vitals

Download this white paper to learn about Google’s Core Web Vitals and what metrics this update will use as new ranking signals.

You’ll learn how to:

Think about user experience as a ranking signal
Prioritize changes to your site that meets Google’s new requirements
Assess technical debt and optimize
Find tools to use to diagnose issues
Use your competitor’s rankings as a guide

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Is Your CMS Working for You?

This white paper will help you evaluate if your CMS is helping or hurting your digital initiatives by sharing the five most common obstacles healthcare marketing teams face with their current platforms. Get guidance to help you move forward with these obstacles in mind.

You’ll learn how to:

Know if you’re stuck in a broken upgrade path and what to do about it
Assess if an overabundance of web properties and different platforms is holding you back
Determine if you need to invest in the team or the technology
Get your technology and business strategy in alignment

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Main Site vs. Microsite

As a healthcare marketer, you’ve probably faced the question of whether your main site or a microsite is the best way to highlight a specific part of your organization. This is especially true for organizations that are making the move to a system, or are merging or acquiring new hospitals or medical groups. In some cases, marketing teams worked hard to bring disjointed sites under a system umbrella but you still have certain service lines or departments asking to keep their business separate or move their business from the main site to a separate microsite.

This white paper can help you answer their questions and learn:

When microsites are the answer
What are the hidden risks of microsites
Why user research can help you decide
How to keep stakeholders happy regardless of which approach you take

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Web Writing for Healthcare

All your top content questions are answered in this eBook. You’ll learn the fundamentals of writing good content for the web and how to develop a successful content marketing strategy. You also benefit from updated insight given that the COVID-19 pandemic has shifted expectations of healthcare marketing.

In this eBook, you’ll learn how to:

Define voice and tone
Attract new website visitors
Tell your story and build relationships
Lead visitors to take the next step
Promote your services
Manage content with inventories and audits
Structure information architecture
Leverage the right call to action

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10 Questions to Ask Your Potential Digital Advertising Agency

Download this white paper and learn 10 important questions you should ask that will help as you vet potential partners, including:

Should the agency specialize in digital?
Should the agency specialize in healthcare?
How does the agency tackle channel strategy?
How does the agency report success?

You’ll find out the answers you should be looking for and how to use the answers to understand which type of agency is right for you. Use it to evaluate potential partners, including the pros and cons of different types of partnerships. With it, you can find the perfect match for your health system.

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Healthcare Website Design Portfolio

You can have a hospital website that achieves an amazing user experience and embraces the latest trends in design. Download this eBook and see examples of how healthcare organizations like yours:

Build designs that cater to new technologies and mobile devices
Tell their brand story with the latest design trends
Keep user experience top of mind at all times, while still executing award-winning and eye-catching designs

Want to see more? Be sure to check out our latest design case studies.

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How to Choose the Best Content Marketing Agency for Healthcare

Luckily, this white paper outlines nine questions you can ask to find the perfect match for your organization’s unique needs! With its help, you can find an agency that will work with you to create and execute a content marketing plan that:

Boosts your healthcare organization’s credibility, reputation, and brand recognition
Improves SEO and complement paid digital advertising
Motivates your target audience to take action and engage with your organization

Armed with the questions you need, you can hit the ground running and find a team that you can trust to plan, produce, and publish high quality content marketing assets to pushes your organization ahead.