You can’t think about digital strategy without considering your website and other marketing technology, like CRM software. From planned redesigns and content management system (CMS) changes, to CRM and personalization adoption what changes are on the horizon?
Download the eBook today and learn the latest in marketing technology trends, including:
- WordPress is cited as the most used CMS.
- Half of all respondents are either in the planning stages for a redesign or have a redesign in progress.
- Improving the overall user experience (UX) is far and away the primary motivator for organizations to redesign their website, but the continuing influence of mobile and changes to organizations’ brands are also significant factors.
- While personalization of the web experience is gaining momentum, the average respondent is employing very few personalization methods today.