Webinar
Content Governance: How to Get Control of Your Healthcare Content
If you’re like most digital teams, you talk about content governance more than you realize.
Trying to manage competing website requests from stakeholders? Content governance. Wishing there were an easier way to find files in your digital asset management (DAM) system? Content governance. Wondering whether there are virtual cobwebs on some of your service line pages? You got it, content governance. Join Geonetric to discover ways to better understand and manage the processes around creating, publishing, and maintaining high-quality website content that aligns with your brand and digital strategy.
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Watch today and learn:
1
Problems that can be solved through better content governance
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When to address content governance in your organization
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How to identify and create the tools and resources you need
Presenters
Anne Kapler
Principal Content Strategist & Writer
A former journalist, Anne’s passionate about clear, informative, well-organized content that resonates with readers. As a Principal Content Strategist & Writer at Geonetric, she helps healthcare systems align their digital content with business goals and user needs. She builds intuitive information architectures; crafts accessible, readable content; and develops content governance tools that help healthcare marketing teams bring order to their online efforts. She holds a bachelor’s degree in journalism and mass communication from the University of Iowa.
Shelly Hicks
Senior Web Content Strategist & Writer
Shelly understands the competitive, ever-changing world of healthcare, insight she gained by focusing on marketing and communications content and design for the last 25 years — 12 of which were at Saint Francis Healthcare in Memphis, TN, a Tenet Healthcare Corporation Hospital. As a Senior Web Content Strategist and Writer at Geonetric, she collaborates with clients, their stakeholders, and subject matter experts, analyzing data to develop customized, strategic content that provides an exceptional experience for site visitors. Shelly gets to know her clients’ unique brands and goals, then effectively organizes and structures information before developing comprehensive, user-focused content on a variety of healthcare topics. She writes engaging, SEO-friendly content that connects with targeted audiences and drives conversions for hospitals and health systems throughout the country, including UNC Health Care, Ballad Health, and Essentia Health. Shelly holds a bachelor’s degree in Journalism & Mass Communication from the University of Iowa.