Healthcare Marketing eBooks & White Papers

Need to brush up on writing for the web best practices? Or learn new tricks to promote your physicians? You’ve come to the right place. Covering everything from SEO trends and content strategy recommendations to CMS selection tips and intranet best practices, these eBooks and white papers will help you find success with all of your digital initiatives.

2024 Healthcare Digital Marketing Trends Survey

2024 Healthcare Digital Marketing Trends Survey

Healthcare organizations continue to feel the effects of the pandemic on their marketing efforts — while HIPAA guidance and artificial intelligence present new hurdles to overcome.
How eCommerce is Shaping Healthcare Marketing

How eCommerce is Shaping Healthcare Marketing

Consumers want everything quickly, easily, and efficiently – even their healthcare. Understand this digital shift and what tools are available to the healthcare industry to improve digital patient experiences.
Digital Experience eBook

Digital Experience eBook

The influence of digital experiences in other industries has shaped how consumers expect to interact with healthcare providers today.
Reimagining the Digital Healthcare Experience

Reimagining the Digital Healthcare Experience

Download the guide for healthcare leaders to build a digital front door and beyond.
Is it time for a redesign banner image

Is It Time for a Redesign?

Not sure the time is right? This guide will help you decide.
University Health Partners with Geonetric to Develop DXP Strategy

University Health Partners with Geonetric to Develop DXP Strategy

Download this case study and learn how University Health leveraged DXP upgrade to launch a digital presence that improved user experience.
Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper

Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper

Learn when digital strategy silos make sense and when to knock them down.
Download the 2021 Healthcare Digital Marketing Trends eBook

Download the 2021 Healthcare Digital Marketing Trends eBook

The results of the most popular survey on trends in healthcare digital marketing are ready for download!
Personalization Sitecore Strategy

Path to Personalization

Learn the 9 keys to driving stronger relationships, one patient at a time.
Getting ROI on a website redesign or replatform

Proving the ROI of a Website Redesign or Re-platform

Get help making the case for a redesign or re-platform and prove a return on that online investment.
5 tips to prepare your website for core web vitals

5 Tips to Prepare Your Website for Core Web Vitals

Download this checklist and learn more about Google’s Core Web Vitals and how to prioritize page experience fixes for your site.
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Is Your CMS Working for You?

Learn the 5 common pitfalls healthcare marketers find themselves in and how to escape.
Fishing net made of rope knots

Main Site vs. Microsite

Learn how to help healthcare departments and service lines tell their stories online while keeping content where it makes sense to users and search engines.
Web Writing for Healthcare

Web Writing for Healthcare

Get the essential guide for creating content your online audience wants.
10 Questions to Ask Your Potential Digital Advertising Agency

10 Questions to Ask Your Potential Digital Advertising Agency

In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced. How do you find the right partner?
Healthcare Website Design Portfolio

Healthcare Website Design Portfolio

Find inspiration for your upcoming redesign with these award-winning site designs for hospitals and health systems.
Rethinking Your Medical Group Website White Paper

Rethinking Your Medical Group Website White Paper

In an environment where consumers have increasing options for care, your website plays a critical role.
State of Healthcare Intranets

State of Healthcare Intranets

78% of surveyed healthcare organizations reported that they are neutral or dissatisfied with their intranet.
Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

Learn about the needs of the two major players who should be involved in the buying decision for a new intranet platform.
6 Steps to Choose the Right Healthcare Intranet Partner

6 Steps to Choose the Right Healthcare Intranet Partner

Learn the steps to take to put your team on the path to find the perfect partner for your upcoming intranet project.
2020 Healthcare Digital Marketing Trends Survey

2020 Healthcare Digital Marketing Trends Survey

The results of the most popular survey on trends in healthcare digital marketing is ready for download!
Preparing for the Post-pandemic Rebound

Preparing for the Post-pandemic Rebound

Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
Books on shelves of library

2019 Healthcare Digital Marketing Trends Survey: Academic Medical Center Edition

For nine years, our Healthcare Digital Marketing Trends Survey has provided insight and guidance to healthcare marketers across the country.
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COVID-19 Editorial Style Guide

Improve the clarity, consistency, and readability of your COVID-19 communications.
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COVID-19 Healthcare Consumer Survey

Download the results of our consumer survey and see how COVID-19 has impacted how consumers are making decisions and what information they trust.
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Marketing Automation Buyer’s Checklist

Looking to invest in marketing automation technology, but not sure where to start? This checklist will help!
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5 Ways to Enhance Your Healthcare Paid Search Campaigns

It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
Questions to Ask Your Potential Website Implementer

Questions to Ask Your Potential Website Implementer

Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
How to Sell Digital Projects to C-Suite

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn proven tips for convincing your executive team it’s time for a new website or CMS.
website sketches

Considering a Website Redesign?

Learn five things you should know before you talk to an agency or vendor.
Pair of glasses sitting on table

10 Google Analytics Tools for Healthcare Marketers

Learn the top tools, features, and reports you should be using in Google Analytics (GA).
How to Align Digital Goals with Organizational Goals

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
Healthcare Digital Marketing Trends: Website Design & User Experience

Healthcare Digital Marketing Trends: Website Design & User Experience

From content management systems to CRM, see how your technology stack compares to the industry.
Healthcare Digital Marketing Trends: Teams

Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.
Healthcare Digital Marketing Trends: Strategy

Healthcare Digital Marketing Trends: Strategy

What are your top digital goals and how do they compare to your peers and competitors?
Healthcare Digital Marketing Trends: Budgets

Healthcare Digital Marketing Trends: Budgets

Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.
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2018 Healthcare Digital Marketing Trends Survey

Download this free report containing Geonetric's 2018 survey findings on digital marketing trends in healthcare.
White brick wall

Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

See how technical SEO can lay the groundwork for correctly optimizing your site in a growing search world.
How to Optimize the Metadata on Your Healthcare Website

How to Optimize the Metadata on Your Healthcare Website

Follow these five steps and start optimizing your site’s metadata.
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WordPress Survival Skills for Healthcare Marketers

Learn six essential tips for using WordPress in the healthcare landscape.
Choosing the right healthcare provider directory

Choose the Right Healthcare Provider Directory Software

Learn seven features you should look for in your next directory.
Man with swim mask in the middle of the ocean.

Understanding Schema.org

It's still important to think about gaining visibility on search results pages.
10-Point Checklist for Building an Exceptional Website

10-Point Checklist for Building an Exceptional Website

It’s important to periodically review your website and assess what’s working – and what’s not.
Content Marketing for Healthcare

Content Marketing for Healthcare

Effective content marketing requires more than just blogging.
Getting Started with Digital Governance

Getting Started with Digital Governance

Don’t let the phrase intimidate you. It really just means good management.
Eight Ways Your CMS could be holding back your SEO

Eight Ways Your CMS Could Be Holding Back Your Healthcare SEO

A lot of optimization is technical, from markup to sitemaps. Having an SEO-friendly CMS can make a big difference in your rankings.
Questions to Ask Your Potential SEO Agency

Questions to Ask Your Potential SEO Agency

Your ratings are too important to take a chance on an unproven agency.
Considering Content Strategy

Considering Content Strategy

How to plan a successful, sustainable healthcare website.
Considering Content Stratey

Best Practices for Selecting an Intranet Partner

The best intranets help you streamline communications with employees and give them easy access to useful information.
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How to Write a Winning RFP for Healthcare Website Redesign

Download this guide and learn how to design an effective RFP and find the right partner for your organization.